“Musicians have long insisted their work ought to be treated like any other piece of fine art. Now, the Wu-Tang Clan is putting its money where its mouth is to back up that assertion.”

“Cher’s got a killer voice and some serious flavor and Wu-Tang brings it hard, so who knows, this could be the best thing ever.”

“Simply put, if the full, 128-minute Once Upon a Time in Shaolin is as solid as the 13 minutes heard Monday night, it could be the group’s most popular album since 1997. ”

“Like the work of a master Impressionist, it will truly be one-of-a-kind—in lieu of a traditional major label or independent launch, the iconic hip-hop collective will make and sell just one copy of the album. And similar to a Monet or a Degas, the price tag will be a multimillion-dollar figure.”

“It definitely steps into the world of fine art. It’s an incredibly interesting concept, possibly fascinating. And they’re making it unique, that’s more akin to the experience of contemporary art or indeed a work of art from any period of time.”

“I love the idea, I think anything that people can collect as collector’s items makes life more fun. I suspect it will end up, being the most copied single copy of an album ever. I take my hat off to them.”

“The Wu-Tang Clan, already a hot property, has decided to skip the value-accrual phase and release an album specifically to be a rarity.”

“One of the most well regarded rap groups of all time, Wu-Tang Clan, is releasing an album. An album. As in, one copy, that only one person can own. Take that, Beyonce!”

“This may sound slightly ludicrous, but it’s also fascinating. Maybe we need more ideas like this to breathe fresh life into this stagnant age of MP3 reliance. It’s one of music’s great quixotic grand statements.”

“A challenge to the increasing disposability of music in the digital era, the album will be owned by just one person and only heard by a few.”

“American rap group Wu-Tang Clan are set to make music history as they release only one copy of their new album Once Upon a Time in Shaolin.”

“The Wu-Tang Clan just pushed the envelope wide open.”

“A sense of enterprise that might inspire future recording artists.”

“Wu-Tang’s aim seems to be to use the album as a way to restore music’s place as art, while creating a shift in the music business.”

“The Hip Hop collective have long been keen on breaking the mold.”

“Talk about a collector’s item!”

“In subverting industry standards — an artist making an album that might never be heard and being paid the lion’s share of profits — Wu-Tang Clan also appears to be making a deal with the devil. It is, however, the devil they know.”

“The notion of selling a single copy of a record flips the script on the entire history of popular music.”

“There was little doubt that Wu-Tang Clan’s plan to release only one copy of the group’s forthcoming double album would have a splashy impact, but it turns out that may be an understatement.”

“The hip-hop group Wu-Tang Clan is doing something unprecedented in the music industry.”

“The well-heeled winner will be someone who doesn’t just want a unique piece of art but who wants to become part of the story.”

“This is an exciting concept that could resonate well with devoted collectors of pop culture. An auction is an interesting way to sell something like this, since you can open up the bidding on a global level and let the market decide how high the price will go.”

“The more you think about it, it does raise a very important question about the difference between a piece of art such as a painting and a piece of music. And I suppose the big difference is, that for a piece of music the price difference between what one might call the original copy and all the other reproductions isn’t very big, people won’t pay such a big premium for the original, whereas for a painting of course there’s an absolute enormous difference between the original and the printed poster.”

“The New York City hardcore rap group Wu-Tang Clan is all set to re-write history.”

“Wu-Tang Clan redefines music as art.”

“A statement of artistic exclusivity.”

“There’s never been an album quite like what Wu-Tang Clan is cooking up.”

“But we did get to hear 13 minutes of the thing — to date, the only 13 minutes that will ever be played publicly. And it sounded like — The greatest bit of music my ears have yet to hear. ”

“Probably the biggest reason for such a high price tag, isn’t the box itself, but the name of Wu-Tang Clan associated with it, and the rarity.”

“It might be the most brilliant way to release an album ever conceived in the digital age. This is why Wu-Tang’s single album ploy is so brilliant. It flips the script on its head; it both controls supply and generates intense demand.”

“Once Upon A Time In Shaolin, resounded with the hyperbole of a thousand-boulder avalanche echoing into a ravine cut by the pouring waters of a million-year old river. Frankly, it was hard to believe.”